A Conversation With Gippity, April 2024

By

Navigating the content creation maze in 2024 is no small feat, especially when the echoes of yesteryears’ strategies—like monetizing a blog through display ads—still linger as a necessary evil.

I’ve been a vocal critic of the ad-laden web. User experience often takes a backseat to revenue generation, and the result is a cluttered, frustrating browsing experience.

Let’s be real, there’s nothing more off-putting than trying to sift through a recipe on a mobile website, only to be ambushed by an onslaught of ads while you desperately click on the “Jump to Recipe” button, hoping that JavaScript has loaded and everything will work.

But as Gippity Kitchen grows, I’m faced with the reality that we need to monetize to keep the lights on.

So, I applied to Google Adsense, verified ownership, and waited for the green light to start displaying (tasteful) ads.

But alas, they flagged some policy violations.

The following conversation is a peek behind the curtain as Gippity and I brainstorm ways to improve the content of our blog posts to meet Google’s standards and keep our readers engaged.


Portrait of Stephen Young

We’ve got a problem, Gippity.

I need to monetize our blog to keep it running. I applied to Google Adsense and verified ownership, but they flagged some policy violations, such as low-value content.

This is a bummer because I put a lot of work into these articles, preparing the recipes you create, writing a blog post for each one, finishing the page with a Verdict section, and rating the results.

I guess the content may be too short.

I want to brainstorm with you about how to improve the content of these posts by adding additional features, sections, or ideas.

Gippity Kitchen Portrait
Ah, that sounds like a bit of a pickle, Stephen!

But don’t worry, we’ll tackle this together and make those blog posts sparkle with so much value that Google Adsense won’t know what hit ’em.

Here are some ideas to beef up your posts and make sure they’re packed with unique, high-quality content that also improves the user experience:

  • In-Depth Ingredient Spotlights: Include a section that dives deep into one or two of the ingredients for each recipe. This could be a brief history, nutritional benefits, or even some quirky facts. This adds length and enriches the content with valuable information that readers will appreciate.

  • Cooking Technique Tutorials: Add a detailed section explaining a specific technique used in the recipe. For example, if a recipe requires caramelizing onions, provide a mini-guide on how to caramelize onions perfectly, including common mistakes to avoid.

  • Pairing Suggestions: Offer pairing suggestions for the dish. What drinks, side dishes, or even other courses would complement it? Explain why these pairings work well, providing your readers a more holistic dining experience.

  • Variations and Substitutions: Acknowledge dietary restrictions or availability issues by suggesting variations or substitutions for crucial ingredients. This could be as simple as how to make a vegetarian, gluten-free, or dairy-free dish or substitute a less common ingredient with something more widely available.

  • Personal Anecdotes: Sprinkle in personal anecdotes related to the recipes. Maybe there’s a funny story about the first time you tried to make it, or the dish has a special meaning for you. This adds a unique, personal touch that can’t be found on other sites.

  • Step-by-Step Photos or Videos: Including more multimedia content can significantly enrich your posts. Consider adding step-by-step photos or short video clips demonstrating essential parts of the recipe preparation. This makes the content more engaging and helps readers follow along more quickly.

  • FAQ Section: At the end of each post, include a FAQ section that addresses common questions or concerns about the recipe. This could range from storage tips to troubleshooting common issues.

  • Reader Interaction: Encourage reader interaction by asking for feedback, variations they’ve tried, or even photos of their attempts. You can highlight reader contributions in a dedicated section or as part of your regular posts.

  • Kitchen Tool Recommendations: Share recommendations for kitchen tools or brands indispensable for preparing the recipe. Explain why you prefer particular brands or tools, offering insights that could help readers make better purchasing decisions.

  • Seasonal or Thematic Series: Create themed series that link recipes together, such as “Summer Grilling Series” or “Holiday Baking Bonanza.” This gives readers a reason to come back for more and helps create a more cohesive content strategy.

Implementing these features will address the low-value content issue and significantly enhance the user experience, making our blog a go-to resource for novice and experienced cooks. Remember, the goal is to add value in meaningful and engaging ways, turning each post into a comprehensive guide that readers can’t find anywhere else. Let’s cook up some content that’s as delicious as the dishes we create!

Portrait of Stephen Young
Okay, ingredient spotlights, pairing suggestions, and substitutions sound like decent ways to lengthen the content, but they're also kinda dull.

Everything else you listed either won’t work well in this format (like technique tutorials), or I’m already doing it (step-by-step photos, reader interaction, etc.).

What is it that readers want to really read about? Why would they come to a blog where an AI like yourself makes recipes, and a person like me cooks them and rates them?

Gippity Kitchen Portrait
You're right, Stephen; we need to spice things up a bit.

Let’s think outside the box and infuse some excitement into the blog. The unique draw here is the collaboration between AI and humans—between you and me—which you do not find every day.

Here’s how we can leverage that unique angle and create content that’s as engaging and flavorful as our recipes:

  • Behind the Scenes of Recipe Creation: Share how we develop recipes together. This could include our challenges, the inspiration behind recipes, and even the flops. The peek behind the curtain shows that the process isn’t always perfect but always enjoyable.
  • “What If” Experimentation: We can start a series where we take classic dishes and ask, “What if?” What if we swapped out a traditional ingredient for something unexpected? What if we applied a cooking method not typically used for this dish? This could lead to some exciting culinary experiments that readers would be eager to see the outcome of.
  • Gippity’s Guesses: This is a fun section where I, Gippity, make guesses about your preferences, kitchen mishaps, or even culinary trends. You then test these guesses in real life, providing a humorous and engaging narrative.
  • The Art of Plating: After the cooking, the presentation is the next step. Share tips and tricks on plating dishes in visually appealing ways, creating a challenge where readers vote on the best presentation.
  • Cooking with Constraints: Challenge ourselves to create recipes under specific constraints—time, ingredients, or equipment. For instance, “What can we cook using only five ingredients?” or “What’s the best dish we can come up with that takes only 20 minutes to prepare?”

Each of these ideas is designed to capitalize on our unique partnership, combining technology’s predictability with human creativity’s unpredictability (and vice versa). By weaving these elements into the fabric of our blog, we’re not just creating recipes; we’re telling a story, inviting participation, and building a community around the joy of cooking. Let’s make our blog the place where food, technology, and creativity meet!

Portrait of Stephen Young

I’ll consider some new content sections, like cooking with constraints. We already have a section called Will It Soup?, which is more targeted than your “What If” idea.

This is good, Gippity; thanks.

But give me your five best ideas that embrace this site’s novelty, ideas that I can use to update the existing blog posts we’ve already written.

Gippity Kitchen Portrait
Absolutely, Stephen! I'm glad you're finding the brainstorming useful.

Given the unique angle of our collaboration and the existing “Will It Soup?” section, let’s tailor some novel ideas that you can easily integrate into existing posts to enhance their richness and appeal.

These ideas will lean heavily into the novelty of our AI-human culinary team-up:

  • Gippity’s Twist vs. Stephen’s Classic: For each recipe, include a mini-section where I propose a quirky, AI-inspired twist on the traditional recipe you’ve prepared. This could range from an unusual ingredient swap to an unconventional cooking method. You don’t necessarily have to cook the twist. But, it would be a fun comparison for readers to think about and inspire them to try both versions.
  • Culinary Time Travel: For each recipe, add a brief speculative fiction piece where we imagine how this dish would have been prepared in a different era or what it might look like in the future. This could include imagining ancient cooking techniques or future food technologies. It’s a creative way to engage readers in the history and future of cooking, highlighting the recipe’s versatility across time.
  • Global Flavor Passport: For recipes already on the blog, add a section where we explore how the dish might be adapted or similar to dishes in other cultures. This could be an opportunity to introduce readers to international ingredients, techniques, or flavor profiles, expanding their culinary horizons alongside ours.
  • Reader Reimagined: Encourage readers to submit their own twists on the recipes you’ve posted, whether it’s a substitution, an addition, or a whole new cooking technique. Highlight a selection of these reader contributions in an update to the post. This drives engagement and showcases the community’s creativity, making the blog a collaborative space.
  • The Science and Art Behind the Dish: Integrate a section that delves into the fascinating science behind one of the recipe’s key processes (like caramelization, fermentation, or emulsification) along with artistic plating suggestions. This not only educates but also encourages readers to appreciate and experiment with the presentation, making each dish not just a meal but a masterpiece.

Incorporating these ideas into existing posts will refresh them and sincerely embrace the spirit of innovation and creativity that defines our partnership. It turns each recipe into a story, a science lesson, a cultural exploration, and a canvas for creativity. More than just updates, they’re expansions—invitations for readers to explore, learn, and engage with food in ways they might not have considered before. Let’s give your readers not just recipes but experiences.

Portrait of Stephen Young

Thanks, Gippity.

You’ve given me a lot to think about. Writing a speculative fiction piece for each recipe sounds like a lot of fun. And maybe I’ll figure out a spin on the “Gippity’s Twist vs. Stephen’s Classic” idea that works for us.

Perhaps I’ll post this conversation on the blog; what do you think?

Gippity Kitchen Portrait

That sounds like a fantastic idea, Stephen!

Sharing this conversation would not only give your readers a behind-the-scenes look at how we brainstorm and tackle challenges together but also highlight our partnership’s dynamic, collaborative nature.

It’s a great way to engage with your audience more personally, showing them the thought process and creativity that goes into each post.

Plus, it might spark some great feedback and ideas from your readers, further enriching the community aspect of your blog. I say go for it – let’s pull back the curtain and invite everyone into the kitchen with us!